ABOUT BEAUTY BEAT BOX

BeautyBeat Box is the ultimate subscription service that caters to the beauty desires of women of color.

What sets us apart? The creators of this box have 20+ years of experience working within the beauty industry specializing in the needs of brown women from around the globe. The BBB team works daily to cultivate an experience that addresses your unique beauty needs. As a member, every season you’ll receive a special delivery of exclusively curated cosmetics and personal care treats for your hair, skin and nails. Experiment and play with the trends of the season and find the products that work best for you—without a major commitment!

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ABOUT THE FOUNDERS

Tasha Turner

President, Beauty Beat NYC
Co-Founder, Beauty Beat Box
Beauty Editor, CocoaFab.com

tasha-headshotTasha Turner is a multi-talented beauty veteran who is dedicated to bringing the glamorous and scientific world of beauty to the lives of real women. In her new role as entrepreneur and President of her own company Beauty Beat NYC, Tasha helps beauty brands better connect with women of color through various platforms. Beauty Beat Box—a monthly beauty subscription. Beauty Beat Party—a consumer engagement focus group and Beauty Beat Consulting—where she offers her 10 years of expertise in the beauty needs of women to top beauty brands. Tasha is also the Beauty Editor for CocoaFab.com where she will broaden the brand’s beauty coverage and presence in the industry.

As a beauty expert for over a decade, Tasha is known for creating compelling visuals, discerning trends and effectively reporting on beauty and self-care. She has worked with some of the best hair and makeup artists, dermatologists, writers and photographers in the business. She most recently served as the Senior Beauty Editor at Essence Magazine (where she rose from Accessories Editor) helping to launch major franchises like the Best in Black Beauty Awards, Readers Choice Awards and the most popular—Hair Section. Prior to this Tasha has also served as Sr. Beauty Editor at InStyle for their special issue editions—including their seasonal Weddings, Hair, and Makeover issues—where she was responsible for recreating their beauty pages. Tasha also served as Beauty Director at Honey magazine; Beauty & Accessories Editor at Vibe; and Editorial Beauty & Accessories Assistant at Town & Country.

When Tasha isn’t sifting though massive piles of beauty products or handling a myriad of duties in her fast-paced world, she is at home in New Rochelle, NY, in her favorite role as a devoted mom.

Marcia Caster

casterMarcia Caster has spent the greater part of the last 15 years helping African American women bring out their most beautiful selves. What began as an internship at Young Sisters and Brothers magazine in the early 90s evolved into a publishing career that landed her in the beauty department at notable titles such as Heart & Soul and Essence Magazine. At Heart & Soul she served as one of the senior editors and was responsible for shaping the beauty and fashion content. After leaving Heart & Soul, she spent six years working in advertising for the May Company. When the company was acquired by Federated in 2005, she was tapped to lead the copy department as copy chief for Macy’s creative marketing team. Here she was part of the team responsible for conceptualizing and implementing nationally recognized advertising campaigns. But her love of publishing couldn’t be put on the back burner for long and she returned to Essence Magazine in 2008 as the fashion and beauty editorial manager. For the next four years she spoke to millions of African American women each month through the beauty pages of the magazine and online video chats on essence.com. She also interviewed top celebrity makeup and hair stylists as well as leading dermatologists to glean the most relevant information and advice for black women and their hair, nails and skin.

Today Marcia remains on the forefront of beauty as cofounder of Beauty Beat NYC, an agency that assists beauty brands in their quest to successfully engage and connect with consumers. The Beauty Beat’s first beauty samples box, Beauty Beat Box, is slated for availability February 2014. She also continues to contribute to the beauty editorial world by providing content to Essence magazine, CocoaFab.com, fierceforblackwomen.com and Refinery29.com.